Advances in new technology – both hardware and software – now allow us to deliver content in ways never imagine by Guttenberg when he invented his printing press. The advent of Abode’s Flash Paper, Zinio Reader and Amazon’s Kindle has revolutionized the traditional publishing industry.
Many if not most B2B publishers are pushing out electronic versions of their magazines that looks just like the printed version. There’s a front cover and pages that turn at the click of a mouse. Pages are displayed as if you’re really reading the printed version. Advertisers now have multiple links within their ads that deliver interested readers to their web site with multiple landing pages with measurable results.
Yet the Kindle may be the most revolutionary change for B2B magazines, consumer magazines and newspapers alike. The introduction of the second generation Kindle with its larger screen is attractive to educational book publishers with the potential to electronically deliver text books, no tether required.
The current model for Kindle users includes a cost for the device and a cost for books and other content. There are no charges (for now) for the connection. That may change in the future but WiFi will always be available for anyone with access to an existing wireless network.
I receive a number of industry publications in electronic form. My only regret is that I need my laptop to read the magazine. Adding a Kindle to my electronic toys might set me free like an iPod Touch does for browsing the internet.
What’s you take on the Kindle and the future of publishing?
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