Facebook and Small Business:Does it work for you?

I recently attended an hour long presentation hosted by Duct Tape Marketing on Facebook for Small Business. With a panel of three experts and a moderator, this webinar delivered a wealth of information about business use of what can be called the largest online social network.

What still lingers in my mind after the session is how Facebook can be used for B2B/industrial manufacturers.

Consumer oriented products, specialty item suppliers and such can reach their respective target audience on Facebook using many methods. This includes the targeted advertising approach, group or fan pages.

But I still wonder how Facebook makes monetary sense to B2B companies that sell products that sell for over the $50k mark. Outside of vehicles, I’m having a problem visualizing products over $5k unless there is a consumer aspect involved.

At the bottom of my skeptical mind is a little person that reminds me of the investment needed to create and manage a Facebook fan or group page. The investment may be time only or it may involve hard, out-of-pocket cash, or a combination of both.

Now for a couple of short questions:

Are you considering using Facebook for your business? If so, what do you sell?

Do you have a Company presence on LinkedIn?