Keep Going

There are a number of ways to respond to running your business during tough times. The challenge we face to move forward in a down economy smacks us in the face every day.

Business are faced with the prospect of loosing current customers and having difficulty acquiring new customers as capital is re-purposed to keeping the lights on and telephone answered.

But how do we manage the financial obligations and still continue to build your business.

Marketing keeps the lines of communications open. Make certain your customers, prospects and industry shakers and movers know that you’re here for them. Reach out and let them know that your company is here for the long haul, ready to help them weather the economic storm.

One of the best ways to keep in touch is rooted in good marketing practices. Review your plan to ensure that your message is up-to-date and consistent with how your company wants to be known in the industry. An on-topic message reinforces the benefits you bring to the market.

Stay in front of your audience with a consistent on-line and offline presence.
Increase your efforts rather than reducing your marketing resources. Create a new paradigm by sharing your expertise with white papers and articles. Promote your point of view with every e-mail and written correspondence. Participate in the recovery every day, in every way you interact with your audience.

The bottom line is simple. Keep your brand in front of your customers and prospects with news, article, sponsorships and expert advice.

My apologies

Recently I’ve been remiss at keeping up with this blog. What started out as a way of sharing my experience in marketing and business in general was a grand idea. Little did I anticipate a series of events that would distract me from this noble effort.

But they did.

I promise to do my best to add a new post weekly, but don’t think poorly of me should they be less frequent as the holidays arrive