Seasons Greeting

This is the time of year when we spend the quality time with our families that we strive to have daily. I guess it really takes a global holiday to ensure that it happens.

No mater what you celebrate the end of December brings us together with our thoughts and allows us to plan to do better next year.

Reach out and offer a helping hand to those whose struggle is more difficult that ours.

Have a safe,
happy holiday season and
a healthy, prosperous New Year!

What a home run!

Movies and television shows are the usual places we expect to see successful product placements. Occasionally we’ll actually notice the product. Yet most of the time it seems to just blend in as if it were meant to be part of the set, not a paid placement.

But today I noticed a real home run of product placements on a blog.

Bruce Eric Anderson managed to include not one, not two, not even three product placements in his latest Digital Nomads blog but eleven (that’s right 11) active links in a single post. We’re talking about 3 computers models from 2 companies, a telephone, a digital camera, HD video camera, a city guide, GPS/Navigation system, a resort and a snowcat. Oh, I almost forgot he also mentions Twitter early on in the post.

And he manages all this in under 500 words.

As far as product placements go, this is a home run in anyone book.

How visible are you to your customers and prospects?

It’s important to remain in front of your customers and prospects in difficult times. Concentrating on maintaining a strong brand becomes critical as your competitors struggle to stay in the game financially.

One of the best methods of keeping your brand visible is to position yourself as the expert in your field. Collaborate with existing customers to build a series of solutions to common problems that plague your industry.

Publish the results of your collaborative efforts on your web site, your customer’s web site and pitch the story to editors for inclusion in their online library.

Keeping you and your brand positioned as experts and leaders in your field during lean times increases your credibility, recognition and puts you in a position of strength when we enter the next phase of economic recovery.