Some very brilliant people have made some very, very wrong presumptions over the years. With the internet, these guffaws live on forever.
Brian Clark gives us a look at some of the best misstatements in his copyblogger post 'What's the Ultimate Creativity Killer?'
Thursday, May 22, 2008
Wednesday, May 14, 2008
Seth Godin* Strikes Again!
Seth's blog entry today is titled "Lenore Godin's son" containing some good words of wisdom from his mom. Of course he transfers the lesson to marketing.
Our lesson is simple. Don't wait to be nice to your customers (and prospects) until the last minute. Be nice, courteous and kind (some of my words, not Seth's) all the time. Get used to acting as if your mom and dad were constantly looking over your shoulder.
Being nice should be part of your day to day philosophy, not something you decide to pull out of your hat only as a last resort.
*Seth Godin, a best selling author, entrepreneur and agent of change consistently writes about marketing and things in general, His books are popular with both marketers and others.
Our lesson is simple. Don't wait to be nice to your customers (and prospects) until the last minute. Be nice, courteous and kind (some of my words, not Seth's) all the time. Get used to acting as if your mom and dad were constantly looking over your shoulder.
Being nice should be part of your day to day philosophy, not something you decide to pull out of your hat only as a last resort.
*Seth Godin, a best selling author, entrepreneur and agent of change consistently writes about marketing and things in general, His books are popular with both marketers and others.
Tuesday, May 13, 2008
What do you promise?
Under promise, over deliver. That's a mantra practiced by some of the best companies in business.
From a marketing standpoint, it creates a win-win philosophy. We an see the process in practice frequently, but its most noticable when we place an order over the internet. As we complete our purchase the shopping cart automatically calculates the tax an shipping charges. On some sites the checkout process includes an estimated shipping time. This covers how long it will take the company to process your order, pick and pack the items ordered, ship and have them delivered to your door.
We're comfortable with some of the estimates where we no longer notice the estimated delivery time, since we know in our hearts that the order will arrive within 2 or 3 days.
How do you stack up to the under promise, over deliver mantra?
From a marketing standpoint, it creates a win-win philosophy. We an see the process in practice frequently, but its most noticable when we place an order over the internet. As we complete our purchase the shopping cart automatically calculates the tax an shipping charges. On some sites the checkout process includes an estimated shipping time. This covers how long it will take the company to process your order, pick and pack the items ordered, ship and have them delivered to your door.
We're comfortable with some of the estimates where we no longer notice the estimated delivery time, since we know in our hearts that the order will arrive within 2 or 3 days.
How do you stack up to the under promise, over deliver mantra?
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