Social Media Can be Effective

So you recommended using Social Media to a Client (or your boss) as a way of reaching that great cloud of prospective customers. Of course you were the right choice to implement the campaign since it was your idea in the first place.

But now the pressure is on to succeed.

That’s when Todd Malicoat’s StuntDubl blog comes in handy.

Today’s entry, 7 Reasons Your Social Media Marketing Failed (and how to fix it!) highlights some of the most common mistakes made by novice Social Media marketers.

My personal favorites are:

Your Content Sucked

It doesn’t matter what medium you use for your marketing if your content sucks. We see this daily on web sites throughout the internet and blogosphere. What’s important to you as an author is only as important as it is relevant to your audience.

Identify your target audience before you start creating the content. Then write directly to them in a conversational tone. Write like you speak. It adds a touch of credibility to you and your work.

You Chose the Wrong Channel

Posting great content is very fulfilling to an author. Having it read is a different matter. Using Facebook may be good for your personal image, and even promoting a consumer product. But is it really the best place for pitching a business-to-business product or service?

Carefully consider where your target audience congregates in social medial circles before you take the leap into a potential abyss.

You can read Todd’s post at Stuntdubl.com.