Getting back to the fundamentals

Over at The Marketing Maven Blog we’re reminded that our success sometimes depends on learning lessons from past failures. History frequently has a habit of repeating itself.

The Top Ten Marketing Mistakes to Avoid in 2009 gives us a concise set of typical errors new marketers and seasoned veterans tend to repeat. Sometimes we forget to return to the basics of our craft.

Here’s the list:
1. Not measuring your current marketing program
2. Staying on the same path
3. Forgetting to “fish where the fish are”
4. Ignoring frequency
5. Working separately from your sales team [ my note – or Clients ]
6. Focusing on lead quantity verses quality
7. Failing to make the most of your media partner relationships
8. Overlooking timing
9. Abandoning brand exposure
10. Moving into the year ahead without a plan.

Head over to The Marketing Maven blog for more details.