What is screencasting? It’s a digital recording of your computer screen in action. Back in the day, it was called screen capture, but many times the technology limited us to static images. There are a number of programs available that can produce a Flash or other video file of your actions for a price. Yet today our friends at Mashable brought a free web 2.0 system, ScreenToaster to my attention.
Given the rising costs of sales – travel/living, production/postage/shipping of lead fulfillment items such as demo disks and brochures – is causing more suppliers to rethink their marketing strategy. We’ve already witnessed the move to electronic versions of magazines and brochures. Now it’s time to accelerate the move to the early stages of the sales cycle online.
Effective use of Web 2.0, SaaS (software-as-a-service) and a host of free tools available from Google and others makes this a great way to qualify leads.
Once the lead is qualified and pre-sales issues addressed they can move into your pipeline with a personal visit scheduled to finalize the details and close the sale.
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