What do you promise?

Under promise, over deliver. That's a mantra practiced by some of the best companies in business.

From a marketing standpoint, it creates a win-win philosophy. We an see the process in practice frequently, but its most noticable when we place an order over the internet. As we complete our purchase the shopping cart automatically calculates the tax an shipping charges. On some sites the checkout process includes an estimated shipping time. This covers how long it will take the company to process your order, pick and pack the items ordered, ship and have them delivered to your door.

We're comfortable with some of the estimates where we no longer notice the estimated delivery time, since we know in our hearts that the order will arrive within 2 or 3 days.

How do you stack up to the under promise, over deliver mantra?