Following i the footsteps of yesterday, Thursday traffic was better than the last day of previous years. But at the same time the decision makers were out in the aisles.
I spent some time over the past few days speaking with a number of exhibitors about the move to Las Vegas and April. Overall consensus from everyone was that this years event delivered higher level attendee that ever. Less tire kickers and more real decision makers is the phrase many used to describe attendees.
The true test of APEX's sucess will come over the next few months as exhibitors close deals discussed in Las Vegas. Let's hope that what happens in Vegas stays in Vegas only holds true outside of the show.
Keep tuned for a return to marketing tips in my next post!
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About Me
- Jack Leonard
- I've officially been in marketing for about 15 years now. My agency, NAMCo Not Another Marketing Company (namc-hitech.com), was founded in 1998 following a number of years as a director of marketing for a medium sized public company. My early years were crowded with traveling the globe compliments of my involvement in the entertainment industry. Part of that earlier life was spent working through IATSE local 8 and 33, with the rest in the music industry.
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