Seth's blog entry today is titled "Lenore Godin's son" containing some good words of wisdom from his mom. Of course he transfers the lesson to marketing.
Our lesson is simple. Don't wait to be nice to your customers (and prospects) until the last minute. Be nice, courteous and kind (some of my words, not Seth's) all the time. Get used to acting as if your mom and dad were constantly looking over your shoulder.
Being nice should be part of your day to day philosophy, not something you decide to pull out of your hat only as a last resort.
*Seth Godin, a best selling author, entrepreneur and agent of change consistently writes about marketing and things in general, His books are popular with both marketers and others.
Wednesday, May 14, 2008
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