Your customers know you from the work you do for them

They may mention your name casually in conversation when in public, but many are concerned that your products give them an edge over their competition.

The only time they make contact with you is when they need additional capacity or when that have a problem with their machines (your product).

So how do prospects find you? Let me count the ways . . .

1. From news releases published online or in print.

2. When you’re mentioned as an expert in articles or editorial commentary

3. Before, during and after you participate as a presenter or panel member at an industry conference

4. As an author of a white paper perhaps discussing how to overcome a specific challenge facing your industry.

5. By publishing and promoting a blog in a topic of interest to your industry.
And the list of possibilities goes on and on.

There is a common thread that weaves its way through the entire list – marketing.

Keeping in front of your industry – customers and prospects alike – is more important now that ever.

Let them know that your company is here for the long haul and ready to help them in their economic recovery.