Movies and television shows are the usual places we expect to see successful product placements. Occasionally we’ll actually notice the product. Yet most of the time it seems to just blend in as if it were meant to be part of the set, not a paid placement.
But today I noticed a real home run of product placements on a blog.
Bruce Eric Anderson managed to include not one, not two, not even three product placements in his latest Digital Nomads blog but eleven (that’s right 11) active links in a single post. We’re talking about 3 computers models from 2 companies, a telephone, a digital camera, HD video camera, a city guide, GPS/Navigation system, a resort and a snowcat. Oh, I almost forgot he also mentions Twitter early on in the post.
And he manages all this in under 500 words.
As far as product placements go, this is a home run in anyone book.
Thursday, December 18, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment