When I read Seth Godin's blog (When you least expect it) this morning, it reminded me of from my mis-spent youth and a bumper sticker talking about doing random acts of kindness.
He ordered t-shirts from an online vendor with the expectation that they would fill his order correctly. Little did he anticipate that the vendor would check out the imprint design and make an offer a donation to the non-profit run event.
And the vendor expected nothing in return (as Seth aptly put it:) "Just plain generosity."
My hat's off to Custom Ink and their dedication to serving the community at large.
Now that's word-of-mouth marketing at its best!
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