I am to an extent. I subscribe to over 45 different RSS feeds. Some of them relate to my Clients industries, others cover marketing/pr/web/advertising areas with a third group of miscellaneous topics.
One of the feeds I scan daily covers SEO/SEM (search engine optimization, search engine marketing) that lends a front line perspective on the way some self-appointed gurus approach web marketing. Today's digest presented an interesting topic that relates to all types of marketing, not just online.
The moderator presented this as the lead to the post - "Lean economic times do not call for...a conservative approach to marketing online." This was a reply to a general call for comments about the predictions in the SEO/SEM marketplace for 2008.
What strikes me most about the posting is the spin. It ties more creative marketing efforts that can yield high impact returns with completing the tasks within the current, thin marketing budgets.
Creative ideas have and always will stand out in a crowd, no matter what the budget.
Reduced budgets have a variety of results on most marketers. The real challenge is not the reduction in budgets, but the associated reduction of resources. Marketers are being asked to create more with less, and asked to extend their work day with the inevitable ‘by the way could you cover these other jobs at the same time.’
One of the many ways a marketer can overcome this challenge is to bring in an outside partner. A partner can compliment the internal staff (or what’s left) and grow/contract the available resources dynamically with the tasks at hand. This extends the talents needed to create new opportunities without breaking the budget.
Here's the real bottom line:
Many traditional marketers look at their thin resources as a challenge to think outside the proverbial box. Given a chance to make a difference, many will . . . and in the process help build the reputation of the business and brands we hold so dear.
Where do you stand?
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